Why Does It Look Different Online ?


Have you ever purchased something online only to discover when it arrives that it’s completely different than you thought? It’s disappointing, and sometimes gut wrenching.

So many times we have clients come in with the perfect flooring that they found online, only to discover that it looks very different in person. Fortunately, you don’t have to make a purchase prior to seeing the flooring in real life.

Doing a little bit of online research prior to visiting a showroom can help alleviate some of the overwhelming feelings of trying to decide with too many options in front of you, but it can also add to the feelings of defeat and frustration. As you may know, the web can be a never-ending black hole of ideas, suggestions and opinions, along with “perfect” lighting that doesn’t exist in our showroom or your home.

Our recommendation is to keep an open mind when looking online and not get your heart set on the specific way the flooring looks through a picture.

For the proverbial online shopper, we’ve put together 3 keys to consider when searching for flooring online:

The first key to consider is the lighting that the picture was taken in. Was it in a studio with perfect light coming in from every angle? Was it in the showroom or a model home? Was it photo shopped? All of these play a role in how a picture displays online.

It’s important to be aware that even if the flooring looks almost the same in showroom as it did online, it most likely will not in your home. Your lighting, paint and decor will play huge factors in how flooring appears once it’s actually in your home.

The second key to consider is dye lot. Oftentimes flooring (and even draperies, fabrics, etc) are produced in a certain quantity, and then not again until stock begins to run low. While manufacturers do their best to recreate the product, a different dye lot often results in color that may be slightly off from what you saw online.

The third and final key to consider is that a showroom often contains samples that go in and out on a daily basis. They are used in ways that your flooring isn’t, and may also be a few years old. If that is the case, it’s perfectly acceptable to request a sample be sent to your home so that you can see a current dye lot of the floor.

We know shopping for flooring can be a tough chore and we want to help make it as smooth as possible. If you have any questions or would like to schedule an appointment, please visit our Contact Page or call our office at 619-697-5969